THE OFFICIAL CHOCOLATE BAR OF F1®
This unique collaboration, allows KITKAT to inspire the F1® world to embrace the break.
Expect bold activations: trackside signage at 12 key races, UK watch parties, immersive fan experiences, innovative new products, unmissable in-store and out of home execution, exciting prize promotions offering VIP experiences and exclusive merchandise.
NEW KITKAT F1 RANGE
KitKat is proud to be the official chocolate bar of Formula 1. To mark this exciting partnership, the brand is launching a chocolate masterpiece in the shape of a Formula 1 racing car, the first of its kind. Featuring a smooth milk chocolate shell with creamy filling and embedded crispy cereal pieces.
ON PACK PROMO
Get ready to shift your break into high gear! KITKAT is partnering with Formula 1® to bring fans an unmissable on-pack promotion packed with thrilling prizes.
WAIT THERE’S MORE...
Stay tuned to hear more about exciting KITKAT activation and fan experiences
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†UK, IoM, CI, ROI. 18+. Buy promo pack and scan QR code for a chance to win. Open 26.1.26. Wkly draws end 19.4.26 (4 x winners/wk). Each prize: 1 x pair of FORMULA 1 BRITISH GRAND PRIX 2026 Grandstand weekend tickets. Main prize draw closes 26.4.26 (1 x winner). Prize: Pair of FORMULA 1 GRAND PRIX DE MONACO 2026 Paddock Club™ tickets. Full T&Cs: www.kitkat.co.uk/F1
The F1 FORMULA 1 logo, F1 logo, F1 FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company