THE OFFICIAL CHOCOLATE BAR OF F1®
This unique collaboration, allows KITKAT to inspire the F1® world to embrace the break.
Expect bold activations: trackside signage at 12 key races, UK watch parties, immersive fan experiences, innovative new products, unmissable in-store and out of home execution, exciting prize promotions offering VIP experiences and exclusive merchandise.
NEW KITKAT F1® RANGE
KITKAT is proud to be the official chocolate bar of Formula 1®. To mark this exciting partnership, the brand is launching a chocolate masterpiece in the shape of a Formula 1® racing car, the first of its kind. Featuring a smooth milk chocolate shell with creamy filling and embedded crispy cereal pieces.
ON PACK PROMO
Get ready to shift your break into high gear! KITKAT is partnering with Formula 1® to bring fans an unmissable on-pack promotion packed with thrilling prizes.
THE CHOCOLATE F1® CAR
The biggest headline off the track? A full size F1® car made entirely of chocolate, engineered by KITKAT and unveiled at Silverstone by Billy Monger.
WAIT THERE'S MORE...
Stay tuned to hear more about exciting KITKAT activation and fan experiences
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†UK, IoM, CI, ROI. 18+. Buy promo pack and scan QR code for a chance to win. Open 26.1.26. Wkly draws end 19.4.26 (4 x winners/wk). Each prize: 1 x pair of FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 Grandstand weekend tickets. Main prize draw closes 26.4.26 (1 x winner). Prize: Pair of FORMULA 1 GRAND PRIX DE MONACO 2026 Paddock Club™ tickets. Full T&Cs: www.kitkat.co.uk/F1
The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.